As much as social media is a great platform to interact with potential customers, you must show people that you are trustworthy. You should never portray dishonest or bad etiquette on your social media account.
First of all, you risk being penalized by having your account closed but, in addition, you’ll lose followers and likes. You don’t want your brand to be identified with cyber bullying, invasion of privacy, fake products, or identity theft, among other social media ‘sins’.
One of the goals of your social media account should be to increase customer trust and credibility. After all, when you build your reputation, you can be trusted as a brand. Learn more about reputation management below.
Your Customers Can Help You Be Better
You should be able to listen to what your customers are saying in regards to your business. Put emphasis on customer reviews since they’ll help you understand where you went wrong and what you need to correct or rectify.
If you want to grow, you should be able to take criticism positively. If you are a customer-oriented business, then you should pay attention to their reviews. What do they like or don’t like about your products or services?
What should be done to solve the problem? How do your customers want you to serve them better? These questions should help you understand your clients’ pain points and, therefore, show you where you need to improve.
Increase Customer Credibility and Trust
Online reviews are not only to please the algorithm but also learn about how people perceive your brand. Many potential customers today rely on reviews before they can purchase a product.
They want to know how the customers that bought before them were served and how the product worked for them. If you have great reviews, then more clients will come to you because they can trust your brand.
Clients have a mentality that ‘if it worked well for so and so, then it might work for me as well’. With that, social media plays a huge part in where they get their information.
Professional Image
A successful corporate image is essential for the growth of a business. Potential customers will look for your business on Google to get an idea of who you are.
Potential customers probably have a number of companies in mind before they settle down on one to buy from. They don’t know any of the companies and hence will rely on the information they get online.
Therefore, you want to portray a positive image of your company for anyone searching online.
Higher Revenues
When customers share that they can trust your brand, it conveys a message that you are reliable. A reliable brand can easily translate sales. Remember people talk, and just a single positive review can go a long way.
In business, you should never underestimate the power of numbers, even if it’s just one. Therefore, as an online business, your aim is to increase revenue by gaining the trust of your customers.
Better Search Engine Ranking
Did you know that online reviews greatly affect SEO ranking? This is because search engine algorithms understand that customers concentrate on online reviews of a company before making a decision.
Therefore, as a business, you need to put more emphasis on your online reputation by improving customer reviews. When you do this, Google will reward you with increasing your SEO visibility.
Last Word
As a business, the way you portray your company online means everything. How do clients perceive you? How do they like your brand? Can they trust your product?
You will get this information by reading customer reviews. Also, remember potential customers will consider customer reviews to make a decision on whether or not to buy from you.
