Social networking sites are just about everywhere you look today and for good reason. Besides helping you establish better relationships with people in the same niche or community, they also help you to create a wider network.
Whether you’re a company or an influential figure on social media, you’re aware of the benefits social media can provide and how it can be used to connect with people from all walks of life and all corners of the globe.
Because of this, understanding how each social networking site works can put you at an advantage. If you are looking to benefit from this and explore social networking sites, below are some of the top sites you should check out.
Created by Mark Zuckerberg, this is a site where you can connect and interact with other people online, such as friends and family. As a social network, this serves as an avenue to share pictures, videos, interests, and other similar information.
What makes Facebook triumph over others is that this site banks on lending an interpersonal element that bridges people from all over the world. Plus, it provides informative content surrounding national and global issues.
This also gained popularity primarily because various communities have allowed users to share insights and trade stories, rather than being forced to open up. More than this, this social networking site emphasizes the power to build communities.
How to Use
To best utilize this platform, you can start by adding friends, family, or even close colleagues. Share photos, what goes on in your day, start conversations, and work your way from there.
If you have a brand, you can also benefit from this by sharing content that promotes your products and services.
Another one of the most highly used platforms of today is no other than Instagram. This social media site works by giving users the avenue to share videos and images.
Individuals can comment, view, and like posts by the people they follow like other networking sites. In the wake of privacy issues and concerns from other social networking apps, many users found their way to this platform.
That’s because not only does it tap into a wider pool of mobile app users, but also because it allows users to take a stand on important issues. Instagram, in fact, has become big for making political statements.
More than having the chance to showcase beautiful photos, Instagram has managed to remain successful because it can effect change. From promoting businesses and products to taking part in causes, this app is second to none.
How to Use
To use this, you can simply post photos or use one of the many quirky filters and stickers available. You can also leverage Stories or videos for direct engagement with your followers and for longer-form videos.
YouTube is perhaps one of the top sites of today, what with numerous brands and influencers taking to this platform. This social media site is a free video-sharing platform that makes it easy and accessible to watch videos online.
Alternatively, users can also upload and share their videos. What makes this site a great platform is that it provides a wealth of resources on just about every topic available.
These can range from cooking videos, how-to vids or DIYs, hauls, lifestyle, fashion, and more.
How to Use
Use this by uploading your content and finding a niche or topic you are passionate about. Likewise, continue to engage with other video content creators on the platform by liking, sharing, and commenting on their videos.
The Bottom Line
These social networking sites are worthy options to explore, especially if you are looking to update your brand and boost your engagement with people.
By utilizing these to your advantage, you can create valuable networks that will make for more meaningful connections.